MAKE YOUR RACING PAY FOR ITSELF

Create amazing sponsorship proposals, develop industry relationships, and turn your passion into profit.

Manage and create income so you’re not worrying about things like travel costs, fuel costs, entry fees, and parts upkeep.

Balance your home life and justify racing.

Join me as I walk you through racing self-promotion, sponsorships, and making money in and around racing.

Who's This For?

Racers wanting to:

  • Feel okay spending more time racing
  • Build a brand around yourself
  • Earn an income in the industry
  • Offset high costs
  • Expand your operation
  • Add cars
  • Make proposals
  • Know what to say
  • Get an exact framework of how to achieve it all

What's Inside?

  • Learn how I got my start
  • Hear my backstory and what I was thinking as I grew my business
  • Learn about limiting beliefs and why they’re important to recognize
  • Balancing passion with hard work
  • Worksheets to walk you through the process
  • How to promote the right way (no more shameless self-promotion)
  • How to build your brand, even starting from zero
  • Key elements in the digital age
  • Marketing yourself in the digital age
  • Deciding when to “level up” and how
  • Finding opportunities in a season schedule
  • Analyzing and splitting the purse
  • Backers & Partners
  • Managing buy backs and contingency
  • How NOT to get partnerships
  • What you SHOULD do to get partnerships, step-by-step
  • Getting product marketing partners
  • Getting financial backers
  • The pitch process, broken down
  • Understanding the proposal itself
  • How exactly to sell products
  • How exactly to sell services
  • How exactly to sell knowledge
  • What to do for event promotion
  • Exclusive interviews with mega-successful racers, entrepreneurs, and corporate leaders
  • Kyle Seipel of Spring Fling Million on event promotion
  • Scott Woodruff of JEGS on corporate partnerships
  • Mark Petronis of AMT Motorsports on product businesses
  • Wes Buck of Drag Illustrated on promotion
  • Don Oneal of Streetway Marketing
  • Hear their story and advice, with more to come!

What You'll Learn

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Money Management

Advanced techniques for managing the high costs of travel and entry fees.

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Collaboration

How to maximize opportunities and begin working with companies.

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Advanced Scheduling

Planning your racing season for maximum impact.

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How To See Details

What you should and shouldn't actually focus on when marketing yourself.

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Industry Solutions

Learn to view your industry in a brand new way, what to look for, and what to do about it.

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Serious Enjoyment

How to keep you AND your family happy and loving racing (even if you're taking it seriously).

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My Story

How I got to where I am, what I learned, and the mistakes I made.

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Going Full Time

How you can transition out of your "day job" and become a full time racing organization.

Who am I?

I’ve been racing full time most of my adult life. (I haven’t had a “real job” in 15 years.) I’ve earned over $2 million behind the wheel of a race car. 

But that was just the beginning of my journey: I’ve figured out how to make a living around the sport of drag racing. 

From sponsorship to direct sales to event promotion, I’ve found a way to support my family and grow my business. 

Today my business does over $500,000/year in sales: all built around racing! 

I’m ready to share my experience, connections, and insights with people like you who share my passion for motorsports to help you maximize your off-track potential. 

What's Included

Frequently asked questions

No problem. You might “pause” the course or you might apply it to different levels at different times. The information works for all racers at all stages.

With lifetime access from one purchase, you can revisit the material when you’re ready to make the jump to full time racer. We’ve included insights at every level.

Absolutely. Literally any type of racing can benefit from this, from horse racing to auto racing to boats to R/C cars. 

The mindset and partnership techniques I teach go beyond any one type of sport.

You can always post to the private Facebook group or we will provide a special email address after purchase to submit questions.

If it’s not answered in the course, I’ll do what I can to create materials to answer the question.

No, this is completely separate. It’s different because it isn’t monthly and it’s a very deep and very wide dive on one subject. Pay once and have access forever, even to the separate and private Facebook group.

WHAT OTHER RACERS say

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Hilary Leigh
Developer
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Hall Read
Designer
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Quintin Angus
Designer
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Jillie Tempest
Developer

UP YOUR PARTNERSHIP GAME NOW

Save $87 by paying in full, or spread it out for just 12 low payments, then own it forever.

Get my entire career’s worth of knowledge for a one-time price, and learn it all at your pace.