Preview - Tutorial 71: Regarding Sponsorship

A brief excerpt from Tutorial 71:

My point is this: don’t pursue marketing partners that you don’t believe in. If you can’t look people in the eye and tell them to purchase that product or service, then what the hell are you doing? In my experience, I’ve established relationships to represent manufacturers and service providers that I believe in. If I didn’t think they had the best products, I wouldn’t be using them in the first place, much less endorsing their company! That makes it an easy sell. I use their products, I trust their products, and I depend on their products. That is evident when I talk about those products – it’s easy for potential customers to believe me and trust my word because it’s obvious that I believe in the products and services that I represent.

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